About

Full-stack ownership of the sites I rank.

4.5+ years, 150+ projects and three markets — and a habit of fixing the website itself instead of filing a ticket.

Anisha Joshi at work in Dubai

I started in a white-label agency in Gurgaon, running 150+ campaigns for US and Australian clients — the volume taught me what actually moves rankings and what is just busywork. Dubai is where it widened: three projects taken to Google's first page single-handed, then a 22-site WordPress portfolio I now design, optimise and administer on my own.

That means when something breaks — a malware injection, a DNS misconfiguration, a Core Web Vitals failure, a 500 error at 2am — I fix it myself instead of filing a ticket and waiting. Clients get one person accountable for both the ranking and the website behind it.

I'm currently finishing an MBA in Digital Marketing & Business Analytics, and I put a lot of my time into AI search: getting brands cited inside AI Overviews, ChatGPT and Gemini before their competitors realise that channel exists.

  • Based in Dubai, UAE
  • Languages English, Hindi
  • Markets UAE, India, US, Australia, UK
  • Engagement Freelance, retainer or white-label

Experience

Four and a half years, three markets.

05/2026 — Present · Dubai, UAE

SEO Specialist

Tarabichi Healthcare

  • Independently own SEO, WordPress development and server administration for 18 live websites and 4 new builds, managing the full lifecycle from design to deployment.
  • Build and launch new WordPress sites end to end — theme customisation, plugin configuration and on-page structure.
  • Manage cPanel hosting: server errors, DNS and domain configuration, uptime across the portfolio.
  • Diagnose and resolve WordPress vulnerabilities, malware and site-breaking errors using web-security fundamentals.
  • Run end-to-end SEO (on-page, technical, link building) alongside content writing for multiple live properties.

12/2025 — 05/2026 · Dubai, UAE

SEO Specialist

Only Tourism · BurJuman Business Centre

  • Managed 3 SEO projects single-handedly, all showing consistent growth and Google first-page rankings.
  • Achieved visibility in AI Overviews, ChatGPT, Gemini and People Also Ask.
  • Implemented AEO and GEO on live campaigns.
  • Executed on-page, technical SEO and link building; tracked performance in GA4 and Search Console.

02/2022 — 11/2025 · Gurgaon, India

SEO Specialist

Vincit Software & Consulting Pvt. Ltd.

  • Managed 150+ SEO campaigns for US and Australian clients in a white-label environment.
  • On-page SEO and technical audits — Core Web Vitals, indexing and crawl errors.
  • Built 100+ high-quality backlinks per month through outreach and authority platforms.
  • Optimised Google Business Profiles for local SEO, plus e-commerce SEO.

Capabilities

The toolkit.

SEO & content

  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Local SEO
  • E-commerce SEO
  • White-Label SEO
  • AEO
  • GEO
  • Schema markup
  • Content writing
  • Keyword research
  • Competitor analysis

Web & infrastructure

  • WordPress development
  • Website design & build
  • cPanel administration
  • DNS & domain management
  • WordPress hardening
  • Malware troubleshooting
  • Site error diagnosis

Tools & platforms

  • Google Analytics 4
  • Search Console
  • SEMrush
  • Ahrefs
  • Screaming Frog
  • Google Business Profile
  • Tag Manager
  • WordPress
  • cPanel

Ways of working

  • Project management
  • Analytical thinking
  • Client communication
  • Multi-site portfolio management
  • Team leadership
  • Time management

Education

  • MBA — Digital Marketing & Business AnalyticsLovely Professional University, Punjab · 2024–2026
  • BA — Information TechnologyPanjab University, Chandigarh · 2019–2022

Certifications

  • Google Search CampaignsGreat Learning
  • Google Video CampaignsGreat Learning
  • Facebook Marketing & AdvertisingSimplilearn
  • Digital Marketing FundamentalsSimplilearn

Want this on your project?

I take on a small number of freelance and retainer clients at a time, plus white-label work for agencies.

Get in touch See services